Cannes Lions

VW JETTA

OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2012

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Overview

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Credits

OVERVIEW

Execution

Volkswagen had a great finance offer on the Jetta. It was so good, in fact, that it was something they could be really proud of.So instead of burying all the details of the offer on a tent card like most people normally do, the offer became the hero.This simple little ad literally turned the convention of in-store automotive retailadvertising on its head.

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