Cannes Lions

VW NEW BEETLE CONVERTIBLE

CRISPIN PORTER + BOGUSKY, Miami / VOLKSWAGEN / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

With so much negativity in the world, in the news, all around us - sometimes we need a reminder to be happy. As part of the Dare to be Happy campaign for the New Beetle Convertible, we placed "happy pills" across the internet in places that were known for negativity: news sites, celebrity blogs, etc. There's something about seeing a Beetle that just makes you want to smile.

Similar Campaigns

12 items

Shortlisted Eurobest
Uncanceled Trips

ACNE, Stockholm

Uncanceled Trips

2023, AUDI

(opens in a new tab)