Cannes Lions
CRISPIN PORTER + BOGUSKY, Miami / VOLKSWAGEN / 2007
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With so much negativity in the world, in the news, all around us - sometimes we need a reminder to be happy. As part of the Dare to be Happy campaign for the New Beetle Convertible, we placed "happy pills" across the internet in places that were known for negativity: news sites, celebrity blogs, etc. There's something about seeing a Beetle that just makes you want to smile.
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