Cannes Lions
AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2008
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With the traditional Volkswagen tone and style, this campaign focuses on the attractiveness of a Polo TDI at less than 10000€. The TV commercial shows someone so surprised by the price of the Polo that she thinks it must be a second-hand car. The film initiates a new advertising saga, typical of Volkswagen.
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