All the games placed in the shops were snapped up within a week. We’ve had feedback from customers who were delighted the game was actually free and from one woman whose son hasn’t stopped playing the game since she took it home. The call centre has also received requests from customers who’d like to be sent more games to pass on to friends – these new leads have now been added to our database. And most importantly, we have a very happy client who regards the board game as one of the best creative pieces we has ever produced for them.