Midsize sedans aren’t typically aspirational vehicles. They don’t occupy the cool niches of sports cars or SUVs. If they’re practical they’re also expected and boring. Even their name implicates them as middling. The next generation Kia Optima, however, is anything but your typical midsize sedan.

With aggressive styling, exhilarating performance, and innovative technology the all-new 2016 Kia Optima is as uncompromising as it is refined. It represents the continued evolution of a model that has always resonated with drivers looking to differentiate themselves.

To introduce the car, we enlisted revered cult figure Christopher Walken. Throughout the campaign Walken helps establish the Optima as the answer to the overwhelming monotony we’ve come to expect from the midsize sedan category. His characteristic style and cool demeanor are the perfect compliment to this exciting new car.