Cannes Lions
AFRICA, Sao Paulo / TELEFONICA / 2014
Overview
Entries
Credits
Description
No restrictions or regulations worth mentioning.
Execution
A group of cavemen finds a strange place filled with internet connected devices. From that moment on, a true "Walking Metamorphosis" happens. Through the power of communications, they evolve to become a society just like us. In the end, our leading figure comes to the future to assume his place as Raul Seixas.
Outcome
Social media has always been a tough area to mobile companies in Brazil, due to the high number of complaints about their service on every brand's post. Even so, "Walking Metamorphosis" got 90% of positive responses. It was the most viewed(20 million) and shared(200 thousand) advertising video of the year in Brazil.
Similar Campaigns
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