Cannes Lions
TALENT, Sao Paulo / SONY / 2009
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Music is capable of changing the way you see the environment where you are in. To promote the Walkman cell phone line, Sony covered this theme. We see someone enjoying his journey on a taxi from the person’s point of view. The track is involving and gives the impression the atmosphere is peaceful and pleasant. Until we see the headphone being removed and the unpleasant noise of a street
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