Show how the media and the message work together to enhance the overall impact of the effort and engage the consumer. We targeted several business districts and distributed our post it notes in the early hours so that whenPeople arrived at the office to find a note attached to the front of their computers which read: “Goodmorning, how about a test drive today”. The note was distributed throughout offices in the financial / business districts. Permission was received in advance from the offices. First application in Turkish media. When our target came to the office, before starting their computers, the first thing they noticed was an invitation remark on a post-it which was surprising for them.

Show how the effort maximised the value of the investment and generated marketplace results.Increased awareness scores rapidly, generated database for CRM purposes and 45% increase in average test drive figures with 7,856 test drivers.