The ad targets millions of Chinese husbands whose wives manage their paychecks, promoting Great Value brand as a smart way to save money and support personal interests.

In the 3-minute song and dance video, we used wild imagination and humorous local melody to create a funny tone. With the creative concept of "Don't Let My Wife Know”, the video allows four husbands to happily sing about how they saved their hobbies and their personal life by saving money and shopping with Great Value. The catchy music strengthens the memory of ad.

The film greatly gained attention from Chinese wives and was liked and shared millions of times on China's social media platforms.

Total Video View: 13W+

Topic Exposure: 9583w+