A 360 media campaign was developed to tell the story of these catastrophically wounded veterans using the soldiers themselves to tell what happened. Dozens of soldiers who had their limbs ripped off told their own story online, in print, on TV, at events, in newspapers and in social channels to raise awareness of their plight and raise money to build special homes they can live in.

A 360 media campaign was developed to tell the story of these catastrophically wounded veterans using the soldiers themselves to tell what happened. Dozens of soldiers who had their limbs ripped off told their own story online, in print, on TV, at events, in newspapers and in social channels to raise awareness of their plight and raise money to build special homes they can live in.

These custom homes cost up to $700,000 to build. Since Todd’s home was built the organization has raised enough money to complete 14 custom homes with 12 more homes in planning and construction.