WAR ON CANCER – a game where you can kill cancer-monsters to help a real person in need. It is a Free To Play game, an isometric endless-shooter. It has a unique fundraising mechanism that links a player with a real patient in need, who is simply chosen from a list. The game is connected to the Alivia database not only to update the list but also to create a fluent accounting system. For the first time, players can synchronize their actions with the account of a specific person they want to help. If the player doesn’t choose a specific person, the money raised goes to “Skarbonka” – a fundraising programme that supports all of the patients. The game creates a space for charity in the moment of playing without leaving its ecosystem and becomes a more natural and engaging fundraising platform for younger people and gamers.

We created a unique mechanism, an in-app fundraising system that allows the players to synchronize their actions with an account of a real person they want to help. We also wanted to create a dynamic and engaging game design based on the metaphor we introduced in the TV spot. We ended up with a FreeToPlay mobile game, an isometric endless-shooter in a twinstick model, with a friendly interface.

Game design is strongly based on a metaphor of war. The environment resembles an inside of the organism, where cancer monster grow from the subsoil. The important thing is also that the hero cannot be killed by the cancers, she only looses strength.

The player is challenged to beat his/hers record score and to constantly get better. There are also levels and vanity items available to keep the engagement level high.

The game is a mobile application available in Polish Appstore, both in Polish and English. We decided to use iOS platform, because the data show that iOS users are more likely to use micropayments.

We launched the game on 10th March 2017. It is a fresh project and an open platform that engages more and more users each day, thanks to a on-going media campaign to support the message.

The game is a mobile application available in Polish Appstore, both in Polish and English. We decided to use iOS platform, because the data show that iOS users are more likely to use micropayments.

In the first week, the game was listed as HOT ON APPSORE in Poland. The App Analytics show that at this moment the game reached 2,822,545 impressions and was viewed almost 30 000 times. We still need to wait for the big results, because the cost of the ads screen in the game is calculated monthly.