Cannes Lions

Wash To Unlock

Y&R PRAGUE, Prague / MARCA GROUP / 2016

Presentation Image
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To combat poor hygiene, we designed Wash To Unlock. A modified portable toilet that wouldn’t let you leave unless you washed your hands with Sanytol.

Execution

The branded soap dispenser inside the toilet was connected to the door lock through sensors operated by a seamlessly integrated Raspberry PI. If you tried to leave without washing your hands, the toilet wouldn’t unlock. Instead, you would hear an audio message informing you about the diseases linked to poor hygiene.

Outcome

By placing Wash To Unlock at popular farmer’s markets during springtime, Sanytol reached over 10.000 people per weekend. And every single person who visited the toilet washed their hands.

Similar Campaigns

6 items

The Indoor Generation

&CO, Copenhagen

The Indoor Generation

2019, VELUX

(opens in a new tab)