Cannes Lions
LEO BURNETT INDIA, Mumbai / PROCTER & GAMBLE / 2011
Overview
Entries
Credits
Outcome
This campaign managed to delight the consumer through the fun, interactive product demonstration of Fold-a-Stain. This allowed the consumer to easily understand the product benefit of superior stain removal at lesser quantity of Tide through a memorable experience that they would share with their family & friends.
This led to consumer trials which exceeded expectations.
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