With cardboard arms and a head that was also used as a take-one stand, we turned the washing machines into amusing robots. The message was: "I'm a LYNX; now I'm electronic". The take-one stand had postcards that explained how all the LYNX washing machines now had "a robot inside".

The visual effect of the washing machines turned into robots was spectacular. The robot washing machines stood out incredibly from brands that were much more expensive, maximising the profitability of the cost of simple pieces of cardboard. In addition, the vendors were grateful for the advertising material and all those who received it used it on their premises. The sales of the range of LYNX electronic washing machines were maintained at anticipated levels and there was an increase in visits to the web page by people wanting to know more about the LYNX washing machine range.