When the reader removes the mailing from the plastic wrapper, the stains on the little girl's dress disappear, as if by magic. Once inside, it is revealed that Mums can perform this 'magic' themselves, by using the enclosed sample of New Persil Performance to 'fizz out' stains. There are also 'magical' recipes for her kids to make – ensuring they can get messy in a fun, creative way.

A massive 42% of people responded to the offer, and 24.4% response to the coupon - the most outstanding response of the entire Messing about with Persil programme which itself pulled in consistently good results.