Cannes Lions
COLE & WEBER UNITED, Seattle / WASHINGTON'S LOTTERY / 2011
Overview
Entries
Credits
Description
Two knights dramatically suit up for battle. The mood is tense. It feels as if we’re watching them prepare for a historic fight. The knights put on their helmets and take up their lances. We cut back and forth between them as they race toward each other. The tension builds. Then, just as they’re about to collide, we reveal that this is actually happening in present day. What we’re watching isn’t a period piece, but a few friends living out their fantasy of jousting on Segways– courtesy of winning the lottery.
Similar Campaigns
12 items