Cannes Lions
CATCH , Dubai / AJMAN SEWERAGE / 2007
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Description
The Government of Ajman Emirate wants to improve their environment and “GO GREEN”. A new network of sewers and waste water pipes is being built throughout this desert emirate to re-cycle, clean and re-distribute water.The web is the key communication channel for the project, to inform the public of the initiative and enlist their much needed support.
A main challenge was making a website about sewerage pipes enjoyable, informative and appealing to the public. This was done by focusing on the lush green outcome expected of the project, a cartoon character and a 3D environment
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