To launch a new brand advertising campaign and maintain continuity between the offline and online consumer experience, we developed a mini site to coincide with the debut of the Timex ad campaign. The site featured 10 ad executions, and gave consumers the option to click to the product featured in each ad. Once at the product screen, they could read more or buy the product. The mini site was featured on the timex.com homepage, and consumers could make the decision about whether or not to access it. We decided it was best to do something less intrusive, as timex.com is primarily an e-commerce vehicle. Consumers want their user experience to be seamless and quick. Unnecessary graphics or other bells and whistles would have been frustrating. Through the use of a 10% promotion we encouraged consumers to click on the site. A month after launch, timex.com experienced over $80,000 in additonal sales as a result of the mini site.