Paul Versan“Extremely sexy watches”Part of a brand launch campaign which includes the television medium, this element positions Paul Versan as the sexiest watches on the market.To attain a high brand profile in a short space of time and at such a heavily-saturated time of year as Christmas, a creative route based on humour and sensuality was considered the best choice.More than an advertisement, this is an opportunity to throw caution to the wind and succumb to the tempting flow of interactivity.