Cannes Lions
HEREZIE, Paris / ROMERQUELLE / 2015
Awards:
Overview
Entries
Credits
Description
Römerquelle brand film is an invitation to reconnect to all the beautiful things surrounding us that we fail to notice in our daily routine rush. When we are stuck in daily life, over-connected and over-stressed, the simplest moments of true life and true emotions may be forgotten. The story we tell in the film acts like a “gentle reminder” and invitation to re-seize the beauty, intensity and the pleasure of a moment. Feel the touch of skin, the warmth of a kiss, the freshness of a drop of water… The product is fully a part of a story in a very natural way since water is the key driver of life. The concept of this film is based on a clever contrast and irony between the subtle voice-over and the graceful images of intimate and authentic moments of real people, their spontaneous emotions and their pleasures of feeling real again.
Execution
Paolo Galetto is one of the most famous watercolour artists, known for his capacity to emphasize the beauty and the sensuality of women’s bodies, used Römerquelle water to create three artworks that have been brought to life with a print campaign.
Outcome
This campaign is made up of three pieces of artwork created by Paolo Galetto. Three original and unique testimonies on how water can be sensual.
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