To get the innovative Water Lamp, customers had to buy at least Php 5000 worth of The North Face products in stores. The Water Lamp pushed the customer to buy more The North Face gear.

A direct mailer made of paper was used as a medium, and designed so it can turn into a paper lamp that lights up with water. This was sent to key opinion leaders the target follows online. They were prompted to make the lamp and post it online resulting in massive exposure for the brand.

During the time of the promo (April 2015), The North Face observed a sales growth of 26% across all stores in Manila vs. same time last year. This is significant because The North Face market in the capital is mature.