The North Face Water Lamp uses available technology (copper and zinc electrochemical cells exposed to water, producing light) but for the first time, innovatively employs it in an ad. Producing paper that turns into a lamp, fueled by water.

The Water Lamp embodies not only the explorer's spirit of adventure, but communicates to them the essence itself of The North Face as a brand.

The Water Lamp was used as a promotional incentive to push customers to buy more The North Face products per purchase in stores. During the time of the promo (April 2015), the brand observed a sales growth of 26% across all stores in Manila vs. same time last year. This is significant because The North Face market in Manila is already mature.

Additionally, it was also sent to online key opinion leaders who posted photos of the lamp on their social networks. Just weeks into the effort, The North Face has gained 4.6 million impressions because of this.