Each spot illustrates a water problem and ends with Culligan as a solution. Although exaggerations, they are artistically shot to allow realism and to make a connection with the problem-bad water.As the saying goes, boys will be boys. The little guy is making wholesome mischief in his yard. Harmless fun takes a darker turn when he knocks out his mailman because of the hard water problem.Nuance: Water that contains minerals is referred to as hard water. It isn’t physically any harder, but this spot uses the literal meaning of the word to exaggerate the problem.