Cannes Lions
OGILVY & MATHER, Toronto / LONG POINT WATERFOWL / 2015
Overview
Entries
Credits
Execution
For this, we created the world's first Water Soluble annual report; it dissolves completely when it comes in contact with water.
Outcome
This annual report helped the brand live their mission. After all, why would an organization dedicated to keeping garbage out of the world’s wetlands create something that could end up as garbage in the wetlands?