Cannes Lions

WATER SOLUBLE ANNUAL REPORT

OGILVY & MATHER, Toronto / LONG POINT WATERFOWL / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

For this, we created the world's first Water Soluble annual report; it dissolves completely when it comes in contact with water.

Outcome

This annual report helped the brand live their mission. After all, why would an organization dedicated to keeping garbage out of the world’s wetlands create something that could end up as garbage in the wetlands?

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