Cannes Lions
VERITAS DDB, Guyaquil / MEXICHEM (PLASTIGAMA) / 2012
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The town of Vilcabamba, Ecuador is known as the "Valley of Longevity". Most of its population lives to be over a hundred years old. The reason is believed to be their water. We used this well known fact as the center of our campaign for Plastigama, a leading producer of clean water technologies and products.
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