Every year more and more Indians are going off to explore different lands. But their exploration of these lands, ends with seeing what’s on land.

So we showed them different countries that they all want to visit. In a way they haven’t thought of visiting. We told them to truly experience a new land, they must also experience the world beneath it. And showed people the water form of the land they want to see.

We took the shape of existing land forms and changed them as water forms. A water version of land was designed in these posters using real photography and computer graphics.

And the final renditions of it were from the conventional street poster at eye level to the large scale billboards on the highways. Using backlit billboards, we recreated the feeling of actually being underwater and looking up, at night for the viewer.

Aquanaut has witnessed an overwhelming 32% growth in its customer base. But beyond that is the impact in Bangalore, the city Aquanaut is based out of, where a number of local dailies and magazines have reported diving as the new travel pursuit that has captured the minds of the young traveller. So much so that new dive schools that have opened up.

Aquanaut itself has grown significantly to open up a new school in Maldives and is planning a few more in Sri Lanka and Thailand.