Cannes Lions
HAVAS COSTA RICA, San Antonio / TELSTAR CENTRAL AMERICA / 2023
Overview
Entries
Credits
Background
Telstar is one of the leading electronics companies in Latin America with the latest technology, focusing on improving and showcasing the quality of its products since 1979. We all know that music emits sound waves, those that make us sing, dance and so much more, but we have rarely seen them. Under this premise, the Telstar Waterproof Speaker wants to demonstrate its main benefit and make these waves tangible. To do this, we played some of the greatest musical hits in the world under water such as Enter Sandman, Levitating and Buffalo Soldier, and thanks to the vibrations generated by each rhythm, we verified in these graphs that water is no longer an impediment to enjoy music. And this is what those songs look like.
Execution
To demonstrate that the Telstar waterproof speaker works, we submerged it in water and played the hits one by one. While this was happening, a lighting team and a photographer captured the waves in different ways that were generated according to the rhythm, bass and treble of the song that was playing at the time.