On a dedicated website, users were allowed to comment each second of the song using the Soundcloud player. We reproduced every single comments in typography to create the real music video using paper, animation, clothes, toys, food… In total nearly 200 typography and shots were realized for a 3:37 mn song.

The Geek x vrv experience made the headlines of a lot of blogs and some of the most specialized and popular media around the world. Views of the track exploded, jumping from 200 before the experience to 55 000 just after. But most of all, by using one popular soundcloud's fonctionality, we allowed our fans to be at the center of the creative process.