Anzen wanted to stand out among the growing competition in the region. We created a low-cost but impactful initiative: a poster that invited people to interact with it, which reproduced the act of waxing at the same time as it provided passersby with the clinic's calling card. The posters were put up around nearby commercial establishments.

Business at Anzen Wax Center grew by 40% overall and by 20% among male clients. This growth occurred not only while the posters were up, but also during the months that followed.