Cannes Lions

We are all Labour

SOUR BANGKOK / VIERA BY RAGAZZE / RAGAZZE LEATHER CO., LTD. / 2018

Film

Overview

Entries

Credits

Overview

Description

An ironic fashion film that celebrate fashion in a Thai way using “labour”, the opposite side of the high-society and truly represents a tough life. Labours are just like us all, we all dedicate to hard work with all emotions of love, lust, angry and passion that left us unique beautiful marks.

We shot the film in actual construction site to demonstrate the real texture of living. All supporting actors are all real labours. The costume design is inspired by elements in labours' life. Creating a highly contrast in fashion that all Thai elite fashionistas are talking about.