We aimed to highlight the natural and genuine, with a focus on the people - those who train in sunshine and pouring rain, those who buses to the games and those who can not pass a ball without picking it up and dribble.

A road-trip through Sport Sweden during the warm early summer weeks, with Seinabo Seys song Hard Time as an inspiring soundtrack along the way. The trip was filled with both spontaneous and planned meetings with people who love sport in many different forms. In addition to the profiles we found on the sports fields, in the gym, in the suburb and in the middle of nowhere - we casted participants including local associations, Olympic medalists and Seria A football pros.

We used almost exclusively natural light and existing properties. By using several different formats, we have also tried to elevate the mundane and the little something cinematically beautiful and poetic.

The film is an odyssey through Sport Sweden and it shows Intersports commitment to bring Sport to the People.