Spikes Asia

We Are The Destination

THE MONKEYS, PART OF ACCENTURE SONG, Sydney / P&O CRUISES / 2023

Awards:

2 Shortlisted Spikes Asia
Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

Travel sucks. We show the mirror pep talk you give yourself when you’re dealing with delays, cancellations and long-haul journeys, all in the name of a holiday. At first, we show a man looking himself in the mirror, prepping himself to take a long-haul flight. Then, we cut between the various traumatic scenes of travel–bus delays, plane bathrooms and train stations–as the music becomes more daunting. Then, the mirrors begin to multiply and escalate, mimicking the headspace of the exhausted and traumatised travellers. Finally, we cut to two women aboard a cruise ship, smiling and relaxed. It’s a stark contrast to the agonised travellers who were trying to get to their destination. We then ask the audience, “Why travel when you can cruise?”, because cruises are the destination.

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