Cannes Lions

We move like you move

DDB, Paris / SEAT / 2022

Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Execution

The film is a patchwork of multiple plates functioning fluidly when combined. All of the scenes have been shot many times, in camera, using motion control. Some of them were taken in real life slow motion so that we could adapt perfectly their speed to the other plates. The biggest challenge was to film the numerous versions of our protagonist in a continuous shot and then put all of them together in a single flawlessly timed final plate. Let’s also add that all of the previously mentioned plates were shot with 5 different cars and 2 different ekickscooters for our different markets.

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