In the Philippines, women are still regarded as the “weaker sex”. This remains true in how they are portrayed in movies. The damsel in distress, martyr, weak & helpless characters are always female.

To break the stone age perception of women and how they are misrepresented in mass media, we let them do their own take on the most stereotyped roles.

For Int’l Women’s Month, we let an ALL-WOMEN team (Client to Agency to Prod. team) confront their peers’ misrepresentations & prejudices on women.

3 movie trailer-esque cinema ads that flip the most stereotypical scenes into a showcase of women’s smarts, intelligence & strength.

Conversations on this age-old issue were rekindled & discussions on equal opportunities for women in the film industry are now starting to resurface.