Cannes Lions
JWT, Mumbai / BIRLA SUNLIFE / 2010
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When it comes to fame and money, cricketers are seen as Gods in India. Also advertising has always used them as larger than life and supremely confident personalities. This film on the other hand presented the human, vulnerable and real side of Yuvraj Singh - today's iconic Indian cricketer. And played up his insecurity that no matter how successful he is, if the going is not good tomorrow even he will need a wealth plan. This candidly stated simple but alarming truth struck a chord with millions in the country.
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