We have been desensitized to news about plastic in our oceans. However, not many people realize that plastic enters our body unnoticed every day. Plastic Soup Foundation wants to create more positive awareness about this issue. Amongst consumers, but also amongst governments, policymakers and commercial industries. We want to show the core of Plastic Soup Foundation. The communication must create awareness for the fact that plastic enters our body. This can create serious health risks, such as infertility (in men and women), birth defects, a failing immune system, ADHD and autism.

Our target group is highly educated, well informed about worldly affairs and involved with societal issues. They are familiar with the issues regarding the plastic soup. Plastic Soup Foundation focuses especially on those responsible for the main household aged 20 - 49, who want to make the world a better place for their children and grandchildren in the future.