We have created a “wearable poster” which has the same form, texture, and lightness of a real jacket. It works not only as a poster but also as a paper mock-up, so you can try the jacket on artificially by fitting the poster over your body. It is a poster to convey something real-life rather than just an image.

Many people visited the locations where the poster was placed, touched it, and tried it on. Through this, we were able to provide the real-life feel of the jacket just as much as if we were to show them the actual jacket. We were also able to express details which a flat-surface picture poster could not get across fully.