Client´s Brief:The client wanted to have a web annual report that would visually make it easy for the messages to reach the visitor, offer a convenient user experience and strengthen the corporate brand. The needs of the most important users were defined, as well as the quality aspects that would be related to them.The Marketing Objectives:The challenge was to offer globally extensive annual report information for the selected target groups in a way that meets their requirements and keeps the high quality standards.

To reach these targets, abundant functions that would help the user to find, compare and process information and create analyses of the information needed as well as the speed of the use were given priority during the planning process.Target Audience:Financial analysts, institutional and private investors, financial journalists, credit institutions and shareholders.