Challenge: Create an online experience for Nike’s return to web football prominence. The site’s launch was coordinated with a television spot directed by David Fincher.Solution: A breakthrough interactive game experience that features six marquee football athletes, capturing the action and intensity of each of their positions. Nike Gridiron’s central content piece is a set of six web-delivered 3D football games. Each game is paired with a Nike athlete, whose unique attributes are incorporated into the gameplay.