Cannes Lions
RED URBAN, Munich / GETTY IMAGES / 2010
Awards:
Overview
Entries
Credits
Outcome
Case solved! In the first four weeks alone, almost 40% of the target group tracked down the suspect. The users were sleuthing with an average retention time of 12 minutes. And almost a quarter of them used the tell-a-friend function to implicate their friends and contacts in the crime! The double murder soon became talk of the town on the Social Web. Conclusion: After all, the right resolution is only on the web.
Similar Campaigns
12 items