This movie trailer style spot takes on conspiracy thriller cliches and makes it its own. Josh Duhamel stars as a man living his normal life with his wife and daughter. One day, he wonders - why doesn't Taco Bell have fries? His quest for the truth leads him down a rabbit hole filled with sabotage and threats from other fast food companies clearly fearing the competition. His desire for the public to be able to enjoy Mexican-spiced Taco Bell fries with nacho cheese sauce cannot be satiated. This clever ad leaves the audience wanting a full length film.