Masterkoo is an online store offering thousands of items priced at 1 euro. A water pistol, a saw, a fart cushion, a torch, a toy for the dog, batteries, pens, earings, stickers... On masterkoo.com, anyone can find a bargain, even people with no brains.

While web users are not usually very receptive to Internet advertising, this Twitter campaign and the viral videos that followed were greatly appreciated thanks to their humour and offbeat universe. The campaign allowed us to present loyal followers with hundreds of products on the site, which would have been impossible on other media. Ultimately, it helped us position the brand and it's signature: "at this price, don't think twice".

More than 15,000 twitter fans followed these 3 amazing characters as they presented hundreds of different Masterkoo items. The number of visitors to the Masterkoo site went through the roof and orders increased by more than 200% during the campaign. It allowed the brand to establish a unique and original positioning within a very competitive e-commerce market - all thanks to a Twitter campaign and 3 viral films.