Cannes Lions
RHIZOMATIKS, Tokyo / SPECIAL OLYMPICS NIPPON TOKYO / 2010
Overview
Entries
Credits
Execution
CHALLENGE:Creating a world’s first website content that intellectually disabled individuals can also enjoy.
Here they will be able to sense that there are lots of friends and the feeling of playing sports as they learn about the Special Olympics.
Outcome
'Window-chu' was widely used by athletes with an intellectual disability, and this brought one strong method of communication between athletes which they could not make before. This seems like a really small step but internally this will bring big dynamics of motivation for disability athletes.
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