We offer the possibility of Alex Schulman, Nöjesbladet’s infamous and sharp-tongued writer, personally telling-off your friend to stop being a bore. In order to personalise the message anyway you want, we use a voice generator system that tell your words through Alex’s voice, thus hitting deeper. You can send the generated movie through mail, Facebook or have Alex call your friend, LIVE in the browser, while you listen. Next time while watching Nöjesbladets Web-TV we'll check you friend’s cookies and interrupt with a personal “commercial break” from Alex reminding him how lame he’s become. This comprehensive wake-up call will let him know that he needs two things to get out of his boredom. Nöjesbladet and you.

Campaign launch 29th of April. Result is TBA.