The greatest advertising for Weltwoche is Weltwoche. So our target was to give potential readers the opportunity to see for themselves if they like the articles of Weltwoche by using hanging posters with Tear-off pads with excerpts from the current Weltwoche edition and ads with a complete, current, interesting article which is the most straightforward way of implementing the campaign idea.

Weltwoche was gaining new readers and could enlarge their circulation within a very difficult market situation.