1. Kick-off press conference: Announced the investment in shooting short films.2. Film website: Movie trailer, movie poster, movie ticket giveaways.3. Megaplex film premiere and screening.4. TV broadcast of trailer.

Online reaction:1. Wego mini films is the hottest movie.2. Wego mini films became the most frequently searched key words.3. TV media outlets reported the phenomenon of a long line of cars in front of the motel.