The Brief: Drive people who suffer from morbid obesity to BariatricEdge.com to learn about the cures.The Solution: Our “Timeline” concept allows patients and professionals to tell stories and walk people through the difficult decisions trials and victories that follow and to demonstrate a health transformation.We used banner ads, rich media, a website, and an experiential microsite (along with traditional media) to further their understanding of the transformational nature of the surgery. The Success:- 1.7 million visitors in the first 90 days.- Average website visit is six minutes.- 24% of visitors are international.

Within three months of the website launch:There have been 1.7 million visitors.The average website visit was six minutes.24 percent of the visits were international.