With the call “get in shape with Weight Watchers” the extended tape measure banner is contracted back into its normal shape, thus also moving the webpage content back into sight.With each following insert of copy-lines, a joyful acclaim is illustrated by the letters “Yipp” that are completed by the measuring units within the tape measure and thus form the word “Yippiiiiiiiiiiiie”. At the same time, the supporting line “With Weight Watchers you can look forward to your new, slender shape/body” is stated.