To light up the motors in mexican ground, we brought back the known advertising claim of Delta "We Love To Fly" and modify its composition adding the brand's name within the call to action. This way "We Love Delta" changed the central creative concept of the campaign connecting to the population through the unique and incomparable experience that flying in Delta Air Lines means.

Considering the sustained rise of television and the great positioning that the film and soap opera industry have in Mexico, we set out to align this concept with Influencer Marketing actions starting with the research of the perfect social media profiles that would make viral our communication plan. That's how we got in touch with 2 loved mexican actors who have high reach: Eduardo Verastegui y Mike Biagio who would have the lead role in our campaign, transferring their organic audiences and credibility to the brand.

The campaign #WeLoveDelta lasted 5 months (August-2017 to January-2018) plus a month of planning to schedule and produce all the videos both influencers had to post. There were 8 days of shooting which took place in 5 different locations: Delta HQ, Hartsfield Jackson Airport and Delta Museum in Atlanta, London and Mexico City.

During the first month of campaign we published the first videos of Eduardo&Mike on their social media accounts and set up the website www.welovedelta.com.mx so participants could upload their videos for the contest.

Our plan included the constant tracking of the hashtag #WeLoveDelta and management of the influencers profiles so each video posted would followed the weekly schedule and paid-media plan. The promoted post's budget was distributed among their verified profiles in Facebook, Twitter and Instagram being this last social network the one with the biggest cut considering the impact we sized it had on their audiences.

With an investment of 14,000USD surpassing the goal and estimates which aim to exceed a reach of 7million people, We Love Delta was one of the most powerful social media campaign in Mexico on 2017. Its results are the following: 93.564 sessions on the landing page, a segmented reach of 11.794.596 people, 13.823.692 impressions, 3.738.626 video reproductions, 249.226 total interactions on the posts and an engagement rate of 2,11% on social media.

Despite the thousands of flights Delta Air Lines does every year, this was the first of many aboard our agency with destination Influencer Marketing; one of the most amazing, credible, spontaneous and effective way of connecting with their audiences.