For the whole period of the alterations, the hoarding in front of the Paris branch of Wempe was finished with 200 discs covered with real gold leaf. The campaign slogan was, “Plus grand. Plus beau. Plus noble.”, which translates as, “More space. More beauty. More refinement.”

The communication media „hoarding“ is not a countable. Because of this reason we can`t prove the efficiency and show up attestable facts. Customers gave noticeable response, by coming into the branch and the newspapers reported about the Rue Royale with the golden hoarding.